Search For Fear

  1. Just Launch Already

    I couldn't have said it better myself. Just launch already! When I ask a struggling to launch founder what is stopping them, the most common answer is a fear of a terrible launch. As if they will fail and shut down on week one if their launch doesn’t go great. I remind them that never launching is complete failure and all great companies take years to build, so they move onto the next fear… People hating their product/service. I remind them that any writer’s biggest fear is not that their book will get panned by critics, it’s that no one will even notice their book existed. I tell them that if people have strong feelings about their product, that’s a sign that they care. You’ve touched a real problem. Finally, … Read More